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Pricing Models
Sept. 21, 2011
asked a question
Aug. 4, 2011
Lawrence Hecht
answered this question
Market Researchers: How does pricing for quantitative research differ from pricing for qualitative?
The services and analysis associated with quant and qual market research are are worth the same in terms of adding value to the decision-making process. However, without this value-add, quantitative research is easier to use in its raw form, thus has some more added value ... more
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