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Product Development

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May 16, 2012

catherine glaser answered this question

Is the 80% product failure rate statistic actually true?

I'll have to let you know after I return this bike lock that broke during the process of using it for the first time to lock a bike. I haven't seen a study. I have only anecdotal evidence. All products fail eventually if we take ... more

Information Technology

Marketing

Design

Innovation

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April 30, 2012

Lilia Shirman answered this question

What exactly is a market study?

A market study can include many things, most of which you won't have the resources or skills to do at first.
At the very basic level, do 2 things:
1. Talk to potential customers (give they the chance to try your product if possible). Find ... more

Marketing

Market Study

Product Development

April 30, 2012

Jerry Fletcher and 10 other people answered this question

After you've developed a product, what should you do?

All good advice so far. The only thing I can add is that neither should you assume that you know all the markets the product will work in and/or be received with open arms. Nor should you restrict the markets in which you will sell. ... more

Information Technology

March 6, 2012

Andrew Baker and 1 other person answered this question

What are some of the myths surrounding launching a new product?

One of the biggest myths I see is that users will even want to use the new product. Oftentimes, the new product satisfies some perception of need for the organization that is unmatched by the customer community. more

Feb. 17, 2012

Brian Koles answered this question

What are the best social media channels for crowdsourcing product feedback/ideas?

Hi Caty,
It's been a while since you posed this question, but I actually think you're looking at the problem backwards. The answer to your question is "all of them" because you want ideas from as many places as possible, but the key is hosting ... more

Feb. 13, 2012

Charlie Alter and 1 other person answered this question

What tools and/or methods do you use when researching a new product / service idea?

I use McKinsey's Three Horizons of Growth approach with clients. It's a great way to understand what it takes for a new product/service to progress in a systematic way to become a part of the core business. The dilemma is that many companies don't recognize ... more

Jan. 17, 2012

Fred McMurray asked a question

What do CEOs need to know about product localization?

Information Technology

International Business

Localization

Product Development

Jan. 4, 2012

Samraj Peter and 8 other people answered this question

When you talk to your customers, what do you typically talk to them about?

Almost all have mentioned about talking about what the customer wants, needs and likes. Very often all these three can be three different things. Also it would be good to remember that all the above three have an official side as well as a personal ... more

Customer Service

Marketing

Customer Conversations

Customer Experience Management

1 more topic

Dec. 28, 2011

Mary Ann Hortaliza and 2 other people answered this question

How do I contact marketing executives from large retailers?

You can used the Linkedin Network to communicate directly to Marketing Executive as well as to the Top Exec.
If you wish to track all your marketing effort through a CRM, check CRM Social Media Manager- http://bit.ly/v_smm more

Marketing

Product Development

Retail Industry

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