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Product Marketing

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May 16, 2012

catherine glaser answered this question

Is the 80% product failure rate statistic actually true?

I'll have to let you know after I return this bike lock that broke during the process of using it for the first time to lock a bike. I haven't seen a study. I have only anecdotal evidence. All products fail eventually if we take ... more

Information Technology

Marketing

Design

Innovation

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April 26, 2012

Catherine Goldberg asked a question

Are there some guidelines that dictate how much I can raise the price of my product/service without losing customers?

Feb. 22, 2012

Debbie Laskey MBA and 3 other people answered this question

What are some great examples of product positioning statements?

Microsoft's tagline can also act as a positioning statement: "A computer on every desk and in every home." This brief statement explains the company's purpose and objective - the target market is referenced as well as the product.
Here are some good articles on developing ... more

Positioning

Product Marketing

Product Positioning

Jan. 27, 2012

nikil123 jagal and 13 other people answered this question

How necessary is it to have a video about you or your product or service on your website?

video is very important factor to grab attention, It is not the SEO. quality of the video attracts more number of prospects to the business. As you know video creates the grater impact than text, people are not ready to read the content of the ... more

Dec. 26, 2011

Rob Enderle and 2 other people answered this question

How should you handle a negative marketing campaign?

Recognize that first and foremost a negative campaign is a dual edged sword; it can make the other party appear untrustworthy. Your response depends on the effect. If the campaign is working then you have to dull the attack and allow it to reflect on ... more

Dec. 21, 2011

Bernadette Elijah and 3 other people answered this question

How important is visible product differentiation from one release to the next?

I am one who wants to read what the package is saying are the differences. And moving toward the one that stands out among the rest I do And also the one that says it product is different or better. If It looks like I ... more

Dec. 5, 2011

Lauren Harper asked a question

How do companies go about determining names for new products?

Dec. 4, 2011

Andy Gee asked a question

How do you sell an unusual product?

Marketing

Product Development

Product Marketing

Nov. 23, 2011

Josh Sube asked a question

What are the best ways to implement & market product price reductions?

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