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Jan. 3, 2012

Chris Selland and 1 other person answered this question

Has branding itself been commoditized?

To build on Scott's answer - the brand is the product and the product is the brand. (swap in 'service' for 'product' where needed). In this era of the interconnected, social consumer, there's no more powerful driver of brand equity than a customer who falls ... more

Marketing

Brand Equity

Branding

Positioning

Sept. 29, 2011

Caty Kobe and 1 other person answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Are there plans to integrate visual presentation technology (slides, video, webpages) into this environment?

Great feedback, William. Thank you! Please feel free to send your ideas directly to: sitefeedback@focus.com

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What was the reasoning behind building this new Live Event App?

'Events' has long been one of three ways (Q&A and Research, the others) by which Focus enables experts to share expertise with the business community.
Late 2010, we began experimenting with Expert Roundtables as a way to bring a handful of knowledgeable experts around a ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Does the new event platform work on iPads?

In this first version, we didn't explicitly test out the iPad as a supported device, but word on the street is that, for the most part, it does work.
Did you try it? How'd it go? more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

How can users submit feedback outside of the live event app?

Please send your feedback to sitefeedback@focus.com . Thanks!

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What are Focus' plans for this application moving forward, and live events in general?

It's early but we've already heard some consistent feedback on changes users would like to see. Examples include indicating who's speaking and marking which questions have already been addressed.
We also have our own bigger ideas regarding the sentiment meter data and allowing speakers to display ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What happens to the event content when the live event is over?

For every event, we post an audio replay within minutes.
We also post a written transcript within days.
The Q&A generated at the event persists as part of Focus' Q&A platform and all its capabilities apply. A couple examples:
- anyone from the community can answer questions.
- ... more

Sept. 26, 2011

Nipun Jethi answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What's unique or differentiating about the new Live Event App?

We built the Live Event App with the hope that it would be an immersive online experience that fosters interaction across the audience and panelists. We wanted to take what was great about real-world expert roundtables, specifically social networking and learning opportunities, and enhance both ... more

Sept. 21, 2011

Lauren Harper answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Will there be a replay of this event on the new app?

Hi Michael,
Unfortunately there will not be a reply of this event on the new app, however there is an MP3 recording available on the landing page. You can experience our new event app during any upcoming roundtable. There are two roundtables tomorrow, as well as ... more

Sept. 21, 2011

Scott Albro answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Who does Focus consider its competition for a platform like this?

There are a number of incumbent vendors in the online events space including traditional webinar providers such as ON24, virtual event companies such as INXPO, and even web conferencing solutions such as WebEx. While all of these vendors ostensibly play in the same space, Focus ... more

Sept. 21, 2011

Scott Albro answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

From a presenter's perspective, what kind of moderation support will be provided with the Live Event App?

The app itself provides moderation support and makes moderating Focus Roundtables even easier. Here's why:
1. The moderator can now follow what the community is saying about the event in real time. This is done by keeping an eye on the activity in the chat box. ... more

Sept. 21, 2011

James Burkhart answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Is the interest feedback data aggregated and made available for analysis?

Not yet. We've got some plans in place for presenting this data, but if you're interested in getting the data early and performing your own analysis of it, we've got an undocumented API endpoint at http://www.focus.com/live/sentiment/behind-focuscom-unveiling-our-new-live-ev... that returns a JSON response.
For any other event, ... more

Sept. 21, 2011

Scott Albro answered this question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

Will businesses be able to license/subscribe to the platform to host their own events?

Right now, there are no plans to make the Live Event App available to others to host own events on sites besides Focus.com. With that said, a handful of people have asked and it's not something we're opposed to doing if the community and market ... more

Sept. 21, 2011

Charlie Judy asked a question at this roundtable

Behind Focus.com: Unveiling our new Live Event App [9/21 @ 2 pm]

What will Focus do to share the awesomeness of the Live Event Platform?

Sept. 21, 2011

James Burkhart and 1 other person commented on a roundtable

Behind Focus.com: Unveiling our new Live Event App

here's a clickable version of that link: http://jamesburkhart.com/building-a-nodejs-events-app-using-rabbitmq-w

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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