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Brian Finnerty
April 13, 2012
Brian Finnerty and 1 other person answered this question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
What are the biggest mistakes people make in building and using personas?
Marketing
Sales
Buyer Behavior
Buyer Persona
2 Answers • Answer this question
Mike Kennedy
April 11, 2012
Mike Kennedy selected a best answer for at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
Do you measure innate human traits as part of your Buyer Personas?
Marketing
Sales
Buyer Behavior
Buyer Persona
Doug Kessler
April 5, 2012
Doug Kessler and 2 other people answered this question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
What are the key characteristics that a buyer persona should capture?
Marketing
Sales
Buyer Behavior
Buyer Persona
3 Answers • Answer this question
Maribeth Ross
April 5, 2012
Maribeth Ross and 1 other person answered this question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
What is the key to successfully matching newly created personas to an existing customer database?
Marketing
Sales
Buyer Behavior
Buyer Persona
2 Answers • Answer this question
Tony Zambito
April 4, 2012
Tony Zambito answered this question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
What are some methodologies and exercises I could follow to develop personas?
Marketing
Sales
Buyer Behavior
Buyer Persona
1 Answer • Answer this question
Stephanie Tilton
April 4, 2012
Stephanie Tilton answered this question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
How much data do you need to gather to feel confident in your persona research?
Marketing
Sales
Buyer Behavior
Buyer Persona
1 Answer • Answer this question
Tom Scearce
April 4, 2012
Tom Scearce asked a question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
What's the panel's view on "negative" buyer personas? i.e., what's the value of leads who don't neatly fit into a "positive" box?
Marketing
Sales
Buyer Behavior
Buyer Persona
Be the first to answer
Deidre Hudson
April 4, 2012
Deidre Hudson asked a question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
Can you apply buying personas in a B2B setting? If so how? What are the similiarities to applying in a consumer setting and what are the differences?
Marketing
Sales
Buyer Behavior
Buyer Persona
Be the first to answer
Katie Martell
April 4, 2012
Katie Martell asked a question at this roundtable
The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]
Can you share some of your favorite examples of buyer personas, their names & characteristics?
Marketing
Sales
Buyer Behavior
Buyer Persona
Be the first to answer

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