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May 1, 2012

Soumik Ganguly and 1 other person answered this question

How effective is email prospecting?

Email Prospecting is definitely a very effective part of the sales prospecting process. Ideally, there ought to be a clear strategy (along with tiny objectives) attached to the emailers that will be used during the objectives.
An ideal way to begin will be:
1) Understand ... more

Marketing

Sales

Email Marketing

Prospecting

Jan. 20, 2012

Carlos Hidalgo and 1 other person answered this question

Is it rude to ignore potential vendors when you initiated the enquiry?

Kerri:
Great question and one that speaks to the biggest shift in B2B in the last few years - the buyer. I think you highlight something vital when you say "Many sales people may still operate under the belief that you have to connect 9 ... more

Sept. 7, 2011

David Baker answered this question

Market Researchers: what do you consider a good response rate on survey initiatives?

I have asked some of my clients to provide an incentive (always very small), but I've never done so with my surveys. more

Aug. 15, 2011

Scott Albro answered this question

Cash, coupons, points, prizes... What are your choice survey incentives and why?

I prefer the benefit of feeling like I participated in something that is meaningful. Participating in a meaningful study or survey means that:
1. The purpose of the study is worthwhile and will create some sort of meaningful business or economic value.
2. The person administering the ... more

Marketing

Incentive

Incentive Program Design

Market Research

3 more topics

Aug. 12, 2011

Ashleen Hebert and 4 other people answered this question

Market Researchers: what is the single most effective tactic for improving survey response rate?

I agree about the length but also think the questions need to be interesting. We've done research on research to find the best way to keep respondents interested by developing visually engaging questions. No more boring radial buttons and never ending grids! Making the survey ... more

Aug. 3, 2011

Brian Harrison asked a question

In terms of conversion, what's the best day to send survey invitations via email?

July 20, 2011

Jessica Groopman asked a question

Market Researchers: do you think web greetings hurt or help your survey completion rate?

July 11, 2011

Rob Luciano and 1 other person answered this question

Market Researchers: Do you send pre-notifications for online surveys? Should you?

We do not send a pre-notifications. Send an email telling some you are going to send a survey invitation does not seem useful. People are generally overloaded with email. I do not see what could be gained from pre-notifications. more

July 8, 2011

Jerry Harris answered this question

Market Researchers: Do you "warm respondents up" w/ easier questions at the beginning of the survey?

Definitely! By giving them easier questions, they get into a groove and are more likely to finish the survey. I don't hit them with a purely open-ended question until 2/3 of the way through it. And the last question – one our sales staff said ... more

June 24, 2011

Scott Albro and 1 other person answered this question

Market Researchers: what are your tips for improving survey response rates?

Your good points are overwhelmed by the promotional tone of your answer.

June 22, 2011

Jessica Groopman asked a question

Market Researchers: How do you measure/ track your survey e-mail invitation send success?

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