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Return on Investment

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Oct. 6, 2011

Dr Natalie Petouhoff and 2 other people answered this question

How does a company measure social media ROI?

Actually ROI of social media can be measured. ROI is comparing what you have spent to get a benefit. It's frustrating when people get stuck on the measuring metrics for social media and I think part of that is because we are used to measuring ... more

General Management

Business Development

Return on Investment

Sept. 16, 2011

John Bernardi answered this question

How does a leading indicator differ from a lagging indicator?

Having a good handle on leading indicators for your category can help with forecasting the direction and intensity of changes in demand. This will help you to be proactive in your programs and campaigns, resource allocation and incentive programs.
A lagging indicator enables you to prove ... more

Marketing Analytics

Marketing Measurement

Marketing Metrics

Aug. 18, 2011

Robert Brook and 10 other people answered this question

Does business intelligence make sense for (really) small businesses?

Many small businesses are behind the curve when it comes to processing data through their accounting/ERP system. This may be due to volume of transactions combined with a lag of resources. Under these circumstances BI will be neglected even if it can be produced by ... more

General Management

Information Technology

Business Intelligence

Return on Investment

Aug. 5, 2011

Andrew Baker and 1 other person answered this question

Cloud ROI: Who achieves it faster SMB or enterprise?

I will agree with Robert to the extent that the SMB in question is in the habit of regularly evaluating ROI in the first place. If any of the assumptions for placing some function in the cloud is invalid, the entire investment balance can get ... more

Information Technology

Cloud Computing

July 19, 2011

Brielle Nikaido asked a question

How do you determine the ROI of document management systems?

Information Technology

Document Management

Return on Investment

June 2, 2011

Courtney Hunt and 10 other people answered this question

What are the top steps to take to ensure you're getting the best ROI for your social media efforts?

To build on the other great comments, especially Mark's and Neal's, it's important to distinguish between long-term and short-term objectives. Brand-building and reputation, for example, are long-term objectives that may be tough to measure success in over the short term. It's much easier to specify ... more

Focus Interactive Summit

Return on Investment

April 12, 2011

Bob Gately answered this question

What metrics do you recommend that CEOs use to determine their return on HCM investments?

1. New hire job suitability
2. Turnover rate of new hires, less than 1 year tenure
3. Turnover rate of employees with 1 to 3 years tenure
4. Turnover rate of employees with 4 to 7 years or more tenure
5. Turnover rate by; job, manager, department, location, and ... more

Human Resources

Focus Interactive Summit

March 28, 2011

Elijah Ezendu commented on a brief

Customer Centricity Improves Customer Experience ROI

This is a wonderful expose! It's facade poses an endearing perspective in treating the burning issue. However, I think corporate apprehension about envisaged downside of customer-centricity implementation is a major logjam in several sectors. Current innovative solutions should focus on resolving that quagmire in order ... more

Customer Service

General Management

March 21, 2011

Vaibhav Domkundwar and 10 other people answered this question

What steps can be taken to ensure a better overall return on investment in marketing automation?

Great question, Craig. Here are my 2 cents:
- Metrics: It is important to define key metrics that are going to define the ROI. Its important to make sure that metrics are defined considering all the stakeholders from marketing manager, VP of marketing, CFO as ... more

Marketing Automation

Marketing Automation Software

March 11, 2011

Thierry Hubert and 2 other people answered this question

Collaboration Best Practices: What are your 3 tips for effectively using collaboration tools?

I fully support the above responses. Regardless of the collaborative platform used, you need to reach actionable closure. Different degrees of commitment from users (some effective in active mode and others in reflective mode) is needed to ensure closure. The people involved in the deliberation ... more

General Management

Information Technology

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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