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Dec. 20, 2010
Stephanie Tilton
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How can B2B marketing organizations measure Social Media ROMI (return on marketing investment)?
First of all, I would caution against viewing social media involvement as separate from the overall marketing program. Social media should be integrated into the strategy intended to help the company achieve its goals, whether that be generating leads, driving traffic to the website, increasing ... more
March 21, 2010
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Nick Panayi
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Director, Global Brand & Dig...
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