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Nov. 2, 2011

David Geraghty and 4 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What's the best way to build a connection with a prospect without resorting to a sales pitch?

Relevance, relate and read...
Conversation vs. dialogue
A conversation is timing, relevance and less structured not always well defined.
A dialogue is well prepared, pre-emptive purpose with a framework for contextual, relational content.
Relevance = mutual interest
Relate = framework, context, and content
Readiness = willing to explore ... more

Finance

Marketing

Sales

Influencer

5 more topics

Nov. 1, 2011

Fred McClimans asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

At what point do we meld online social activity with offline social activity/status to truly reflect influence (and improve context of engagement)?

Nov. 1, 2011

Alan Berkson asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is Klout leading a new Influence Measurement market? If so, when do the big players enter?

Nov. 1, 2011

Chuck Tanowitz asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How do you blend online and offline influence? Are the two related or entirely different animals?

Oct. 31, 2011

18 people recently signed up for this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing

Oct. 30, 2011

Wendy Troupe and 2 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is online influence temporary? How can it be maintained?

Hi Gabriel, you are right in that I have my direct experiences to draw upon but I'm hoping to hear from others to facilitate a healthy discussion this week on the roundtable.
I would encourage you to attend and participate vigorously on the topic!
Very best,
Wendy more

Oct. 28, 2011

Jeffrey Josephson and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What is an example of how a b2b marketer would leverage social influencers?

This is a great question, and one for which we are very interested in hearing other people's answers - as we have yet to see a viable (read: cost effective) model. We have tested social media marketing ancillary to our B2B telemarketing campaigns several times, ... more

Oct. 27, 2011

Joe Chernov and 1 other person answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How do you reach out to and engage with social influencers?

There's a haiku by Kobayashi Issa in JD Salinger's "Franny and Zooey" that reads:
"O snail / Climb Mount Fuji, / But slowly, slowly!"
That's how you do it. Patiently. One person at a time. To do it right, takes time. A lot of it.
Joe Chernov / ... more

Oct. 27, 2011

Joe Chernov answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

After you have engaged with online influencers, what is it you actually want them to do for you?

Completely depends on the circumstance. Sometimes it's a simple as getting an influencer to notice you (perhaps they are interested in your space, create content about competitors, recommend alternative solutions, etc.). Maybe they don't know who you are, and you want them to at least ... more

Oct. 26, 2011

Joan Stewart and 3 other people answered this question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

What metrics do you use as a marketer to measure influence?

Wendy, Appinions, a company in New York, has a new subscription service called Influencer Exchange. You can type in a person's name and learn instantly how influencial he or she is.
The algorithm uses both traditional media and social media. Full disclosure: I promote this ... more

Oct. 22, 2011

Chris Selland asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How have celebrity 'influencers' advanced (or not!) the cause of 'Influencer Marketing'?

Oct. 22, 2011

Chris Selland asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Any case studies demonstrating tangible & measurable value from Influencer Marketing efforts?

Oct. 22, 2011

Chris Selland asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

How important is Klout as a measure of influence for a B2B marketer?

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Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
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