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April 12, 2012

Jarrett OBrien and 5 other people answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

Which social media monitoring tools do you find work best for you?

It's really all about your customers, platforms, and requirements as the tools all have a slightly different focus and the best tool is based on your requirements. Here http://bit.ly/HAA335 is a tag cloud of over 200 vendors in the SMM, SCRM, Social and Customer Experience ... more

Customer Service

Marketing

Sales

CRM

5 more topics

Feb. 22, 2012

Jarrett OBrien asked a question

What topics would you like covered in a report on Social CRM?

Sales

SCRM

Social Business

Social Media Monitoring

Dec. 22, 2011

Sean Ryan and 5 other people answered this question

Do you think the iPad is a valuable tool for CRM - or just cool?

Its about customizing to the business needs in a tablet format. Apple is a closed app store environment, which is great for folks with general needs. But to design a highly context enterprise specific tablet app, you need an "open" (separate debate) foundation that plays ... more

Dec. 15, 2011

Ankit Bansal and 1 other person commented on a roundtable

Understanding Social CRM

Social CRM allows tracking the comments and feedback of customers on an organization's products, services, outlets and competitors. Learn more...
http://www.crmnext.com/us/product/socialcrm.aspx more

Dec. 8, 2011

Srikanth SESH and 4 other people answered this question at this roundtable

Simplifying Social Business: Customer Centricity in a Social CRM World [10/5 @ 11 am]

Should marketers or customer service reps be in charge of social media complaints?

There is no standard answer here, however since Social Media tools are largely & directly used to ire mostly the bad things about the organization, it may not necessarily fit into any specific division/group within the organization.
It would be ideal to have a seasoned ... more

Dec. 7, 2011

Chuck McKay answered this question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

Is social media better for acquiring new fans and followers or is it better for updating & engaging with your current customers?

I've yet to see a social media program that developed customers, rather than followers. Not that followers aren't flattering, but its tough to make payroll on flattery.
I suspect there's greater value in inviting your existing customer base to keep in touch through social media than ... more

Dec. 7, 2011

Lauren Buchsbaum asked a question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

What are the benefits to building a formal loyalty program versus informally rewarding your advocates?

Dec. 7, 2011

Evan Hamilton and 6 other people answered this question

What have you found to be the best approaches for web self-service?

Bring answers to your customers, rather than making them dig for answers. FAQs and Knowledge Bases are typically bad, so people just ignore them. But if you bring answers to them, they will read 'em. Our data has shown that documentation surfaced while a customer ... more

Customer Service

CRM

SCRM

Dec. 7, 2011

Jennifer Phillips asked a question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

What are your recommendations for those folks working within an enterprise currently in Ostrich mode (at the leadership level)?

Dec. 7, 2011

Garick Chan asked a question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

What are the best free tools to assess one's social media monitoring/metrics/analytics?

Dec. 7, 2011

Caty Kobe asked a question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

Do smaller businesses have to worry about benchmarking too?

Dec. 7, 2011

18 people recently signed up for this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum

Dec. 5, 2011

Caty Kobe asked a question at this roundtable

Simplifying Social Business: Assessing Where You Are in the Social Media Continuum [12/7 @ 11 am]

What's the first step for benchmarking your company's social initiatives?

Dec. 4, 2011

Belldon Colme and 2 other people answered this question at this roundtable

Simplifying Social Business: Collaborate or Risk Social Media Failure [11/30 @ 11 am]

How do challenges & opportunities get triaged & assigned to the right persons?

Rich
I find what you are doing fascinating. Is there a forum where I can follow your work and results?
As to your initial question, a little further clarification: Are you looking for how to assign within your own team? If so, what is the makeup of ... more

Nov. 30, 2011

Alan Munroe answered this question at this roundtable

Simplifying Social Business: Collaborate or Risk Social Media Failure [11/30 @ 11 am]

What departments are generally the most reluctant to adopt a social media strategy?

IT, operations and accounting

Nov. 30, 2011

Rob Wood and 9 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

Do you have your Linkedin profile URL on your email signature?

I wonder if there have been any serious studies done concerning email signatures and their impact on business development. Speaking strictly from my own experience and observation, they are used primarily for contact purposes (phone and email address), and secondarily for links to websites or ... more

Nov. 30, 2011

Sam Goff asked a question at this roundtable

Simplifying Social Business: Collaborate or Risk Social Media Failure [11/30 @ 11 am]

Secret to success is how to organize social media sites to be productive. How do different companies use each social media site to optimize potential?

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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