Search Marketing

What are the top trade shows to attend to learn more about search marketing?

Google

Page Rank

Page Ranking

3 more topics

May 2, 2012

Jordan Godbey answered this question

These are all very well attended and respected conferences, but it's not a comprehensive list.
- MozCon
- PubCon
- Distilled (LinkLove and SearchLove)
- SMX
- SES
- BlueGlass more

Event

Marketing Advice

Marketing Tips

Search Engine Optimization

3 more topics

March 28, 2012

Bob Parsons and 9 other people answered this question

Can SEO lower my conversion rate?

This is an old question, but I thought I would post something to consider. Websites can be OVER-optimized for SEO, to the point that body text is so saturated with keywords and keyword phrases that it becomes silly to read. Likewise for heading level tags. ... more

Conversion Rate

Search Engine Optimization

Search Marketing

SEO Tips

March 19, 2012

Matt Wastlick answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

How do you determine the best keywords to assign to a paid search campaign?

Determine who your target market is and find the key terms they use. Otherwise with Google Adwords you can enter a word or phrase and see roughly the amount of search traffic that word or phrase generates. more

What do you think about ad and search retargeting?

Feb. 16, 2012

Ben Leftwich and 2 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

Celine,
As much as people might say they are “creeped out” by retargeted ads, they are by far the highest performing display ads you can run (usually in the range of 2-3x better conversion rates than standard managed placements). There are a few different considerations ... more

What are the best ways to identify keywords with low competition and by extension low CPC rates?

Feb. 16, 2012

Victor Pan and 4 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

While I agree with Bob that GA Keyword tool is the industry standard, sometimes you just have to go beyond that. That's where I'd move to WordStream's keyword niche finder for those low competition keywords that are still meaningful to your business. It'll save you ... more

What other major PPC sites are worth testing? (Besides Google and Bing)

Feb. 16, 2012

Raymond Wong and 3 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

brokersweb.com is not a major PPC site but a vertical PPC that you may want to try. more

Should you trust the click-through-view?

Feb. 13, 2012

Steven Moody and 1 other person answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

Click through views are an attempt by ad networks to get credit for visitors that don't click on your ad. This is reasonable, as some of these visitors will go to your site later, due to you staying top of mind. But the metric fails ... more