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May 21, 2012

elina john and 4 other people answered this question

How important are digital marketing services for well-established and branded companies?

For well branded companies social media acts as a branding tool, keep the brand always active, making the brand more visible. Social media plat form everyday attracts millions of users, most of the users are potential customer, According to research reports released by HnyB Insights, ... more

Marketing

Digital Marketing

SEM

SEO

1 more topic

March 25, 2012

cyril don and 22 other people answered this question

What is the most powerful technique in SEO?

Top Seo works
1. High page rank social bookmark
2. Forum posting
3. Social Networking Sites
4. Popular Classified Submissions
5. Quality with high page rank directories
http://www.reliance3g.net.in more

Marketing

Digital Marketing

Online Marketing

Search Engine Optimization (SEO)

March 19, 2012

Matt Wastlick answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

How do you determine the best keywords to assign to a paid search campaign?

Determine who your target market is and find the key terms they use. Otherwise with Google Adwords you can enter a word or phrase and see roughly the amount of search traffic that word or phrase generates. more

Marketing

B2B

B2B Product Marketing

Bing

8 more topics

Feb. 16, 2012

Ben Leftwich and 2 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

What do you think about ad and search retargeting?

Celine,
As much as people might say they are “creeped out” by retargeted ads, they are by far the highest performing display ads you can run (usually in the range of 2-3x better conversion rates than standard managed placements). There are a few different considerations ... more

Marketing

B2B

B2B Product Marketing

Bing

8 more topics

Feb. 16, 2012

Victor Pan and 4 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

What are the best ways to identify keywords with low competition and by extension low CPC rates?

While I agree with Bob that GA Keyword tool is the industry standard, sometimes you just have to go beyond that. That's where I'd move to WordStream's keyword niche finder for those low competition keywords that are still meaningful to your business. It'll save you ... more

Marketing

B2B

B2B Product Marketing

Bing

8 more topics

Feb. 16, 2012

Raymond Wong and 3 other people answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

What other major PPC sites are worth testing? (Besides Google and Bing)

brokersweb.com is not a major PPC site but a vertical PPC that you may want to try. more

Marketing

B2B

B2B Product Marketing

Bing

8 more topics

Feb. 13, 2012

Steven Moody and 1 other person answered this question at this roundtable

How to Sell B2B Products and Services via Paid Search [2/9 @ 11 am]

Should you trust the click-through-view?

Click through views are an attempt by ad networks to get credit for visitors that don't click on your ad. This is reasonable, as some of these visitors will go to your site later, due to you staying top of mind. But the metric fails ... more

Marketing

B2B

B2B Product Marketing

Bing

8 more topics

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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Kirsten Knipp

Points: 80

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David Rothschild

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Leanne Hoagland-Smith

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Richard McCartney

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Jaxi West

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Brent Chaters

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Brent Raymond

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Marce Colucci

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Stan Sweeney

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Bob Parsons

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Points: 20

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Ken Nadreau

Points: 20

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