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Silverpop
Jan. 20, 2012
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Sept. 16, 2011
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I'm guessing I'm very late on this - given your posting date - but we recently wrote a blog post on it that might be of interest: http://blog.hubspot.com/blog/tabid/6307/bid/31655/The-Metrics-You-Need-to-Mea...
Sorry I couldn't get it to you sooner! more