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Small Business Social Media

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Jan. 22, 2012

Nick Rovisa and 2 other people answered this question

What's the cost range for outsourcing social media efforts?

"However, my objection comes when this question gets defined to include actual engagement. This is the part that cannot or should be outsourced because no one knows the business more than the people in it." You hit the nail on the head here, Jeffrey. We ... more

Outsourcing Services

Small Business Social Media

Social Media

Social Media Strategies

Oct. 5, 2011

Jeffrey Summers and 2 other people commented on a brief

Top 5 Ways Restaurants Can Utilize Social Media

I could not disagree more with this ad for the author's agency. Especially since neither she, nor anyone in her firm, has ever owned or operated a restaurant, let alone been responsible for the successful marketing of one beyond a part of a campaign.
People ... more

Sept. 6, 2011

Cliff Moore answered this question

Should all companies provide their employees with basic level social media training? Why/why not?

Employees represent the company they work for. Even when they are not working and the posts they make reflect on them as well as the company. This is especially true when they place your company as their employer. They can assist in making the posts ... more

Marketing

Employee Training

Small Business Social Media

Social Media

Sept. 4, 2011

Maria Marsala and 6 other people answered this question

Why do many small businesses view social media as unnecessary?

They are trying to do too many thing, with too few staff (if any). So social networking takes a back burner to the everyday busy-ness of business. more

Marketing

Small Business

Small Business Social Media

Social Media

June 11, 2011

Donna lombardo and 11 other people answered this question

Social Media Best Practices: What are your 3 tips for using Twitter as a marketing tool?

I gave him the link so he could read the article to get his answer.

Jan. 5, 2011

Petra Neiger and 2 other people answered this question

What are your rules for social media engagement at your business?

Our approach is a combination of
1. guidelines and policies
2. education and enablement, and
3. shared learning
What do I mean by this? First and foremost, at Cisco we encourage our employees to participate in social media and realize that we need to arm ... more

Marketing

Business Goals

Engagement

Small Business Social Media

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Jan. 3, 2011

Michael Rosenberg answered this question

Who are currently the leading adopters of social media?

Hospitality / Food & Beverage.
Restaurants, bars, and hotels have the unique ability to leverage a majority of the social media platforms at once.
Example: a local restaurant can easily use Twitter, Facebook, Yelp, Foursquare, Groupon, and Scoutmob. This isn't to say they are using ... more

Marketing

Adoption

Marketing Strategies

Small Business Social Media

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Dec. 28, 2010

Scott Cohen and 5 other people answered this question

Should you "friend" your employees?

I agree with Jess that you should always be cautious about what you post online. After all, regardless of how hard you try, you pretty much can't take back anything you post.
If you are actually friends with your co-workers, I don't see a problem with ... more

Marketing

Followers

Small Business Social Media

Small Business Social Networking

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Dec. 23, 2010

Ryan DesRoches and 2 other people answered this question

How can I get people to leave comments on my social media sites?

1) Provide good quality content about what you are passionate about.
2) Ask people questions on your blog to encourage them to respond. And then follow up with those that do comment to keep the conversation going!
3) Post your blog to sites like Digg, Google ... more

Marketing

Engagement

Small Business Social Media

Social Media

Dec. 22, 2010

David Crandall answered this question

What are the top 3 reasons why business managers use social media?

Great question! Here are my top 3 reasons why a manager should use social media:
1. Research - I frequently use my connections in social media (Twitter, Facebook, blog related) when I have a question that I can't quickly find an answer to. There have been ... more

Marketing

Small Business

Business Management

Small Business Social Media

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Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
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