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Nov. 15, 2011

Yo Noguchi published a post

5 Instant Ways To Use Social Networking With Your Email

Marketing

Email Marketing

Social Advertising

Social Media Marketing

Oct. 8, 2011

Mart Prööm answered this question

What are some best practices for advertising on social media sites?

Hi Lauren! By advertising I'm going to assume you mean paid advertisement such as Facebook ads and LinkedIn ads. These are excellent because of the huge variety of targeting methods they provide.
Facebook tricks:
1. Target those who "like" your competitor. Yeah, we'd all like to win ... more

Oct. 5, 2011

Randy J. Mitchell and 1 other person answered this question

How do YOU define "social media?"

Michael,
I agree. For "most" businesses especially small to medium sized businesses purposeful and well thought out "cross media" and online/offline efforts are absolutely necessary.
Social is one cog in the wheel. Ideally it should be an extension of your company's culture and things you are already ... more

Aug. 2, 2011

Lauren Harper asked a question

POLL: Does social advertising generate more ROI than banner ads and/or keyword buys? (Y/N)

July 26, 2011

Natascha Thomson and 5 other people answered this question

POLL: Good/bad tactic? (y/n) Is giving away an iPad a good way to attract FB fans?

In his book "Permission Marketing", Seth Godin provides some good insights on the topic. He says that you should only consider a sweepstakes if everybody who can participate in the drawing is part of your target audience (e.g. events, trade show, I guess fans on ... more

July 25, 2011

Dave Lawson and 3 other people answered this question

POLL: Unilever mobile app: a) Marketing Brilliance, or b) Marketing Plunder

Potentially a great example of a swing and a miss- common in the app world. Too much of a request to change what their target audience already does or uses to capture things like this. Maybe instagram, probably facebook and youtube, most likely a micro ... more

Marketing

Brand and Product Strategy

Brand Awareness

Branding

10 more topics

July 7, 2011

Candyce Edelen answered this question

ROI for Non-profit Ministry?

Ryan, you might consider trying some viral social media campaigns. See if you can get influential Christian twitter and Facebook users and bloggers to promote your efforts. Here are some interesting campaigns that might give you some ideas. http://mashable.com/2011/07/06/twitter-campaigns/?utm_source=twitterfeed
You might also study what the Obama ... more

July 6, 2011

Remy Bergsma answered this question

Facebook promised something "awesome" this week. What's the most awesome thing they could do?

Awesome? Let's see:
1 A full blown email client (way better than both Hotmail and GMail) to go with your @facebook.com address.
2 Cross channel marketing dashboard. Social monitoring and managing, analytics, site integration, shop integration etc. From like to click to sale.
3 Group video conferencing native ... more

May 26, 2011

Thomas Harpointner asked a question

POLL: Have you used Facebook PPC ads to promote your business? (Y/N)

Marketing

Digital & Social Media Strategist

Digital Marketing

Facebook Ads

8 more topics

May 25, 2011

Ashley Davies asked a question

What will come up top? Microsoft Tag or QR Codes?

Information Technology

Marketing

Advertising

Online Marketing

May 12, 2011

Thomas Harpointner asked a question

ATTN CMOs: Are you using social media to market? What's your #1 challenge?

May 9, 2011

Chris Selland selected a best answer for

How many pageviews per day do you spend on social sites?

Conducting a quick & informal survey - how many views (approximately) do you spend on an average day on each of the following sites:
* Twitter.com
* Facebook.com
* LinkedIn.com
* Quora.com
* Focus.com
Again, this is informal, not looking for extreme precision. Comments & ... more

Marketing

Social Advertising

Social Media

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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