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Dec. 15, 2011

Ankit Bansal and 1 other person commented on a roundtable

Understanding Social CRM

Social CRM allows tracking the comments and feedback of customers on an organization's products, services, outlets and competitors. Learn more...
http://www.crmnext.com/us/product/socialcrm.aspx more

Customer Service

CRM

Customer Experience

Customer Loyalty

3 more topics

Nov. 30, 2011

Rob Wood and 9 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

Do you have your Linkedin profile URL on your email signature?

I wonder if there have been any serious studies done concerning email signatures and their impact on business development. Speaking strictly from my own experience and observation, they are used primarily for contact purposes (phone and email address), and secondarily for links to websites or ... more

Nov. 8, 2011

Deborah Lockhart and 5 other people answered this question

What is the best method for advertising?

Word of mouth has long been touted as the best marketing tool. Here are three great marketing tips involving word of mouth that can also be used with social media:
- Offer an incentive to your contacts so that they will send you referrals
- Provide excellent ... more

Oct. 14, 2011

Bjarne Jensen and 3 other people answered this question at this roundtable

Understanding Social CRM [7/25 @ 11 am]

What are the defining characteristics of Social CRM?

Yes, I and some others suggests that Social eCRM is the full integration of both sales + marketing + service + support departments, which is a strong challenge for most companies! The reason is often argued that in especially large organizations - the departments do ... more

Aug. 19, 2011

Kyle Lacy and 1 other person answered this question at this roundtable

The Future of Social CRM [7/26 @ 11 am]

How does the launch of the Jive Apps Marketplace change the future of CRM?

I agree completely with Thomas on this one. We are working in the world of the app. We are experiencing many types of software and technology companies creating apps for use by their customers.
I do feel that there is a huge advantage for small ... more

Aug. 18, 2011

Dave Clarke and 2 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

What are some ways that sales reps can use QR codes for prospecting & engaging with their customers?

They can make sure that their prospects actually know what a QR code is and what they need on their smartphone to scan it. Seems elementary, but it's not. =] more

Aug. 18, 2011

Sameer Patel and 2 other people answered this question at this roundtable

Practical Applications of Social CRM [7/27 @ 11 am]

Are internal-facing applications like Yammer or Chatter considered Social CRM?

Yes, it is part of Social CRM. If you apply a technical / tools based view, its not. But if you consider a Social CRM strategy, its absolutely is. The number of times we see (and help) organizations using tools like Yammer or Chatter to ... more

Customer Service

Information Technology

Operations

Sales

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Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
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