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April 12, 2012

Jarrett OBrien and 5 other people answered this question at this roundtable

Simplifying Social Business: Social Marketing and PR ROI [11/9 @ 11 am]

Which social media monitoring tools do you find work best for you?

It's really all about your customers, platforms, and requirements as the tools all have a slightly different focus and the best tool is based on your requirements. Here http://bit.ly/HAA335 is a tag cloud of over 200 vendors in the SMM, SCRM, Social and Customer Experience ... more

Customer Service

Marketing

Sales

CRM

5 more topics

April 9, 2012

Laxmi Singh and 7 other people commented on a brief

Traditional CRM v. Social CRM: Is There a Difference?

This is quite an informative article!!
Social CRM is a marvelous extension of the conventional CRM softwares.
Very much unlike the traditional CRM, social CRM tools capture information from Facebook, LinkedIn and Twitter to help gain a proper understanding of consumer mindsets.
Explore CRMnext..
CRM ... more

Social CRM

April 4, 2012

Mike Muhney and 1 other person answered this question

Are there any examples of mobile social CRM?

Well, allow me to first say that much of the answer depends on your definition of CRM, along with what you want the social aspect to be with it. Are you asking from the technical, enterprise-oriented viewpoint, or at the other end of the spectrum ... more

Information Technology

March 21, 2012

Jarrett OBrien asked a question

How will you use Google's new Social Analytics in the coming weeks?

March 7, 2012

Jonathan Rowley answered this question

Who coined the term "CRM"?

I think it is widely acknowledged that Siebel started the whole CRM wave at least from a software solution and technology point of view back in the late 90's.
The story as I heard it surrounded Tom Siebel building a sales pipeline system while at ... more

Information Technology

Sales

CRM

Social CRM

March 7, 2012

Jonathan Rowley answered this question

What are the top CRM trends to track in 2012?

2012 is bringing some new buzz as well as the continued acceleration and adoption of some of the trends from 2011 that you mentioned.
From my view the most active and prominent topics right now are:
Mobility - Still coming on strong and a long ... more

Information Technology

Feb. 24, 2012

Joe Chernov asked a question

What B2B companies are the best at operationalizing a "customer advocacy" program?

Feb. 9, 2012

Clipping Images answered this question

Have you used Rapportive? How do you think LinkedIn's acquisition would change the service?

Yes, I have used linkedin. It is a very important and helpful social media site for professional people. Online marketers, bloggers, and all types of online services need to open an account in linkedin profile. Not only online users/services use it, any people can use ... more

Feb. 8, 2012

Christine Perkett asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How have the speakers themselves mastered social media in order to understand it & thus, strategically lead as part of marketing function? #FocusSCMO

Feb. 8, 2012

Nicholas Sommer asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How much should a CMO's social media strategy focus on "damage control?"

Feb. 8, 2012

36 people recently signed up for this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots

Feb. 8, 2012

Chris Selland asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How has Social impacted the relationship between CMOs and Agencies?

Feb. 8, 2012

Steven Cook asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How is social media/communities of interest changing your sales funnel, conversion rates & on-going customer relationships for B2C & B2B?

Feb. 8, 2012

Steven Cook asked a question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How is social media/communities of interest changing your traditional sales funnel & conversion rates... for B2C & B2B?

Feb. 7, 2012

Christine Perkett and 1 other person answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

What are the obstacles for the "new" CMO to interact with the entire organization?

I think the biggest obstacles for the "New" CMO are managing the many iterations of brand - with social media, your brand is communicated everywhere, and by many more constituents than ever. Whether it be employees who list the company name in their profiles, to ... more

Feb. 7, 2012

Christine Perkett answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How has Social Media impacted your Brand? What are the key things a CMO needs to think about as the 'Voice of the Customer' gets louder?

Hi Chris,
Great question. You know my thoughts on social media for the most part - that its impact for brands is significant all around. Of course, a variety of factors determine how effective it will be for your own brand - but, if used ... more

Feb. 6, 2012

Marita Roebkes answered this question at this roundtable

The Social CMO - Integrating the Efforts & Connecting the Dots [2/8 @ 11 am]

How has access to Social networks - and other customers - impacted Customer loyalty & metrics?

You can’t be successful having a few people being "social" and the rest of the company does business as usual - As more of your team (not only marketing) is connected and visible to your customers as more customers will be informed, connected and loyal. more

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