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March 29, 2011

Schlomo Rabinowitz answered this question

What's your experience with the Twtapps collection? Which is the most useful for you?

I've used a couple of their services, and though I like how lightweight they are, I find having them *just* tied to twitter a little limiting.
But, then again, I think that is their point. more

Marketing

Social Media Applications

Twitter

Twtapps

Jan. 31, 2011

Jeniffer Maben and 1 other person answered this question

How effective is a live chat option on social media sites?

Hi Jessica Groopman,
Live chat software is really very helpful to support your customers online. Canned responses are very common answers but when client asks queries, you can write manullly to solve his/her queries. Try Live2Support's live chat software and find your asked questiones get ... more

Marketing

#focusisms

Focus Interactive Summit

Live Chat Software

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Dec. 19, 2010

Sam Beamond answered this question

Who is doing your Social Media?

Today, the skill set of "social media user" is practically a "given". Everyone I talk to in a professional setting is familiar with the tools and knows how to use them. In our climate, I would focus on a marketing professional who has an interest ... more

Marketing

Social Media

Social Media and Branding

Social Media Applications

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Nov. 29, 2010

Mark Burgess and 2 other people answered this question

Would love to expand my social network. What applications and sites would you suggest?

Willem,
Some thoughts for you. First, my personal favorite social media channel is Twitter. Provides a real opportunity to share and learn. A direct sales approach will turn prospects off and lead to being block or worse. Identify relevant news, topics and trends in your industry, ... more

Oct. 14, 2010

Michael Mahoney selected a best answer for

I am currently building a blogging strategy for a business to business client.

Partners at the client have divided themselves into two camps. Those favouring short form posts that send readers to other content, and those favouring long form posts that are more well researched and written. We intent to build a thought leadership strategy for this client. ... more

Marketing

Blogging

Blogging Tips

Social Media Applications

Sept. 27, 2010

Vaibhav Domkundwar answered this question

What role does social media play in your marketing department?

Allen:
Great question. We are a small team and we have a suite of 4 B2B lead generation products with their own brands/sites. We have just 1 person worth of bandwidth allocated overall to social media but we hope to increase it as much as ... more

Marketing

Marketing Strategy

Social Media

Social Media Applications

Sept. 15, 2010

Philip Zelinger answered this question

How often should I be updating my social media sites?

Hi Jessica,
I suggest that what you say on your social media sites is more important than how often you say it. Of course pro-actively managing your online reputation, messages and network of friends on a daily basis is always a good idea, however, if ... more

Marketing

Social Media Applications

Social Media Marketing

Social Media Sites

Sept. 14, 2010

Chad Abram asked a question

Do you think social media will eventually just become media?

Sept. 14, 2010

Kathy Herrmann and 1 other person answered this question

How do you determine the ROI of a social CRM strategy?

Cindy,
One of the realizations coming out of social ROI analysis is the margins for social programs can be quite high for well-designed and implemented social strategies.
Additionally, the ROI potential can be multi-dimensional and cross departmental functions, depending on the scope of the initiative.
My briefing, ... more

Sept. 14, 2010

Lindsey Gates asked a question

What are the business advantages to location based services like Scvngr, Whrrl, and Gowalla?

Sept. 14, 2010

Karla Blalock and 3 other people answered this question

Tweetdeck: Is there something better than tweetdeck to organize your tweets?

My favorite for PC is an Outlook add in... TwInBox from Techhit.

Marketing

Social Media

Social Media Applications

Tweetdeck

Sept. 8, 2010

Jason Goble asked a question

What kinds of social media software applications do you use?

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