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Sept. 27, 2011

Evan Hamilton and 1 other person answered this question

How do you handle customer service issues in the age of social media?

As Guy said, don't focus on the social media aspect. Focus on making customers happy. Altimeter has just put out a report that says the #1 cause of social media crises are customers having bad experiences: http://ar.gy/cNz. Focus on tracking customer happiness and building practices ... more

Customer Service

Client Service

Customer Service Issues

Social Media Community

Aug. 24, 2011

Lauren Harper asked a question

How should SMBs begin the process of creating rules of engagement on social media?

Feb. 4, 2011

Rachel Honoway and 12 other people answered this question

You got their attention, they 'like' your page... but how do you truly engage your social media followers?

Yesterday, I wrote a blog post about this same kind topic. I share an example of how the corporation Gilt Groupe is figuring out engagement in the social space: http://www.honoway.com/hey-you-forgot-the-social-in-your-social-marketing-cam... more

Jan. 17, 2011

Andi Gutierrez asked a question

How important are Social Influence scores?

Marketing

Klout

Online Marketing

Social Influence Score

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Nov. 1, 2010

Thomas Harpointner commented on a brief

LinkedIn Secrets - 3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn

Excellent article Kristina! LinkedIn, like other social networks requires you to interact in order for you to be visible. You'll get the most out of LinkedIn with the mindset that you'll get what you give. Before you consider what you can get out of LinkedIn, ... more

Oct. 21, 2010

Steve Allan and 1 other person answered this question

How can a small company reward a tweeter who offers unsolicited praise for your company? [PRIZE]

Koka,
I would suggest you thank them with a perk. It could be a discount or - better yet - something money can't buy. If they are that thrilled with your offering then they have a passion for what you provide. Salute them on your website ... more

Marketing

Small Business Social Media

Small Bussiness

Social Engagement

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Oct. 20, 2010

Marcus Tewksbury and 4 other people answered this question

How do you optimize your business' social media pages for search?

Approach your social contributions just like you would a webpage. Apply the same SEO principals and content marketing strategy. Should be a consistent brand experience across all channels, including social. Should also be the same brand strategy. more

Marketing

Search Engine Optimization

Search Marketing

SEO

4 more topics

Oct. 20, 2010

Lorraine Hamilton and 1 other person answered this question

Will social media profiles replace business websites?

I don't think so. Business websites are meant for business. Social media is for making relationships. Both are different. Now, people are using social media for indirect selling. more

Oct. 18, 2010

Maria Ruotolo and 2 other people answered this question

Social media and employee conduct: What is acceptable?

I like our guidelines here in IBM. I think they outline the risks, our individual responsibilities as IBMers, and encourage appropriate usage: http://www.ibm.com/blogs/zz/en/guidelines.html more

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