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Social Media Marketing Strategies

Ask a Question

Oct. 1, 2011

Sharon Smith asked a question

Do the recent changes to Facebook require "new thinking from marketers"?

Brand Awareness

Brand Management

May 26, 2011

Thomas Harpointner asked a question

POLL: Have you used Facebook PPC ads to promote your business? (Y/N)

Digital & Social Media Strategist

Digital Marketing

April 27, 2011

Kristin Hovde and 7 other people answered this question

What would happen to your brand's social media strategy if Twitter shut down?

The biggest mistake you can make in social media is relying too heavily on Facebook and Twitter to promote your business. It's true that everyone knows about these two websites (even my Grandma has a Facebook page), but there are plenty of smaller social networking ... more

Content Marketing

Dec. 19, 2010

Sam Beamond answered this question

Who is doing your Social Media?

Today, the skill set of "social media user" is practically a "given". Everyone I talk to in a professional setting is familiar with the tools and knows how to use them. In our climate, I would focus on a marketing professional who has an interest ... more

Social Media and Branding

Social Media Applications

Dec. 19, 2010

Sam Beamond and 1 other person answered this question

Do you monitor your competitors on social media sites?

Of course. Social media is where you can learn your competitors short comings as well as victories and then react to them. I have various Twilerts (twilert.com) set up that monitor Twitter for mentions, i can then jump in a respond to bad experiences etc. ... more

Social Media Marketing

Dec. 8, 2010

Erika Kerekes and 2 other people answered this question

Would you recommend using social media differently for a small business compared to a large company?

My opinion: Using social media effectively for any business is about developing human-to-human relationships with customers, potential customers, and super-customers (i.e. people who really love your business/brand and will tell others so). I don't think that's different for big and small businesses. It's all about ... more

Focus Interactive Summit

Michael Brenner

Nov. 20, 2010

Rebekah Donaldson and 4 other people answered this question

What's the best way to source a specific segment or group of people?

@ Rob and @Dan - great answers. I added thumbs up on them.
Jessica are you rounding up the people in order to do database marketing to them over time? Or to get their opinion on an issue? more

Market Research

Nov. 13, 2010

Chris Haug and 11 other people answered this question

How should SMBs with small geographic markets use social media?

Use of social media, regardless of geographical or industry/product/services considerations, should be guided solely and exclusively by the goals and objectives the organization wishes to achieve.
One primary objective is to use the platform as a means of creating a truly meaningful customer experience. There are ... more

Social Media Marketing

Social Media Marketing Strategies

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

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Tim Negris

Points: 20

Technology Divinator Follow Following Unfollow

Morgan Vawter

Points: 20

Web Analytics Manager Follow Following Unfollow

Rob Luciano

Points: 10

Director of Business Develop... Follow Following Unfollow

Ryan Cole

Points: 10

Chief Engagement Officer Follow Following Unfollow

Dan Quirk

Points: 10

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Kyle Bedard

Points: 8

Manager of Account Planning Follow Following Unfollow

Ben Collins

Points: 6

Senior Online Strategist Follow Following Unfollow

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