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Social Media Strategies

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Jan. 22, 2012

Nick Rovisa and 2 other people answered this question

What's the cost range for outsourcing social media efforts?

"However, my objection comes when this question gets defined to include actual engagement. This is the part that cannot or should be outsourced because no one knows the business more than the people in it." You hit the nail on the head here, Jeffrey. We ... more

Outsourcing Services

Small Business Social Media

Social Media

Social Media Strategies

Dec. 21, 2011

Cleanne Serrao and 17 other people answered this question

How can I track and read all conversations about my company in social media?

If you are looking for a free social media monitoring tool, take a look at Brand Monitor: http://brandmonitor.position2.com/. Comes in 4 editions, including a completely free ‘Basic Edition’ with no time constraints. Brand Monitor is great for tracking conversations, gauging sentiment and share of voice, ... more

Social Media

Social Media Software Applications

Social Media Strategies

Sept. 29, 2011

Sharon Smith commented on a roundtable

B2B Engagement Marketing & Social Media Strategies

I was unable to attend after signing up for this. It has taken me over a month to return and listen. A big "Thank You!" to Focus.com for leaving this available. I really appreciate it! Great job, Mani, Mark, and Rajiv. I enjoyed what you ... more

Sept. 23, 2011

Chris Tompkins answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What's the best way to engage customers on Facebook?

Great question Kate! I think that we are going to have quite a bit of changes in this arena over the next few weeks/months. Facebook is going to give its users even MORE opportunities to choose which content they want to engage with: http://on.mash.to/pfLYlW
The answer ... more

Aug. 26, 2011

Jamie Wallace answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What are the best ways for companies to truly engage with their fans and followers on social media?

Make it about them, not you.
Too often, I see brands using social media as simply another broadcasting channel. To really get the most out of social you need to find ways to inspire your fans and followers to participate in the conversations, events, and ... more

Aug. 24, 2011

Rajiv Parikh answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What are some content ideas to keep customers & attract prospects to your social media pages/groups?

For B2B, thought leadership pieces tend to be more successful at attracting people and retaining. Focus on educating the market through white papers on key industry or business topics. It's best when you have original research that can be quoted across multiple sources, however aggregated ... more

Aug. 23, 2011

Mani Iyer answered this question at this roundtable

B2B Engagement Marketing & Social Media Strategies [8/25 @ 1 pm]

What exactly is 'engagement marketing'?

Hi Lauren, Very good question! Here is the Wikipedia definition: http://en.wikipedia.org/wiki/Engagement_marketing
Essentially, its an approach to marketing where the business or brand's marketers design their marketing campaigns and programs to elicit a high level of participation or engagement by a prospect.
In the process, the business ... more

Aug. 1, 2011

Lauren Harper asked a question

What book/s do you recommend for a business just getting started on their social media strategies?

June 30, 2011

Maria Marsala answered this question

How have the social media objectives changed for your company in the last year?

May 26, 2011

Thomas Harpointner asked a question

POLL: Have you used Facebook PPC ads to promote your business? (Y/N)

Marketing

Digital & Social Media Strategist

Digital Marketing

Facebook Ads

8 more topics

May 4, 2011

Clint Wilson commented on a roundtable

Focus Marketing Roundtable: Social Media Marketing vs. Traditional Marketing

Thanks Lee and Mark for joining us to discuss these topics which really are a key focus of so many SMB's out there.
~Clint
@cazoomi more

April 10, 2011

Justin Flitter and 1 other person answered this question

How can I measure success on my social media sites?

Hi Jessica
Obviously a few months late in answering this questions but its important to do so.
Firstly you need to decide what your goal is to understand what you need to measure.
If for instance you want to track traffic generated from social networking back to your ... more

Marketing

Social Media

Social Media Optimization

Social Media Sites

March 23, 2011

Wayne Spivak and 2 other people answered this question

ATTN MARKETERS: Should traditional ads drive customers to the company website or Facebook page?

Simple answer:
Facebook page is very limited in what it can offer and will likely drive them to your website for more detailed information.
Website has essentially no limits and can be whatever you want it to be.
Facebook is currently the trend (but wasn't MySpace and ... more

Marketing

Advertising & Marketing

Marketing Advertising Creative Comm

Socail Media

1 more topic

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