Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Follow Following Unfollow

Spending

Ask a Question

Nov. 30, 2011

Gordon Borrell answered this question

What percentage of your overall marketing budget do you spend on advertising?

Great question, Lauren. We look at all 23 million businesses in the U.S. and take a granular look at each of 100 advertiser categories. Here's what we see in terms of expenditures by local businesses: On average, they spend 17.5% of their ad budgets on ... more

Marketing

Advertising

Marketing Budget

Online Advertising

Sept. 4, 2011

Maria Marsala and 2 other people answered this question

How can I minimize my spending?

Print a detailed P/L and have someone other than yourself take a look at how you're spending your money more

Finance

Spending

June 28, 2011

Bob Gately answered this question

How can the Obama Administration get consumer spending back up before 2012?

That's easy, stop what he is doing and do the opposite since what he has been doing hasn't been working. more

June 13, 2011

Caty Kobe asked a question

Are you increasing your HR technology spending this year?

April 27, 2011

Mike R asked a question

How will defense contractors make up for lost revenue as the Pentagon shrinks its budget?

Dec. 21, 2010

Essp Web and 15 other people answered this question

How should we approach customer service in the current economy?

As we have a big issue of economy crisis. And the mean time people increases their product prices but they also make it to third class quality. So if you never do it. People will come to buy from you. It's acceptable they would not ... more

Customer Service

Consumer Behavior

Customer Loyalty

Customer Service Best Practices

3 more topics

Dec. 15, 2010

Clint Stewart asked a question

Would increased stimulus spending on infrastructure help your business?

Nov. 25, 2010

Royal Magnus and 2 other people answered this question

Do you have a surplus training budget at the end of the year?

Paula: I hope you have my card, I've been looking for clients just like you!
Training needs are usually identified right after the audits! Ouch!
In my auditing I have found the organizations on the cutting edge of technology used in-house training monies more effectively than ... more

Nov. 16, 2010

Jessica Groopman answered this question

Is IT spending rising as we head into 2011?

Michael,
Great question! While I can't say I know from application or personal experience necessarily, from a market research perspective, it certainly looks that way. Whether we draw from data which directly addresses this question (Focus asked a poll on this very issue here: http://bit.ly/d6pFTB), ... more

Information Technology

Operations

Budget

Planning

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Top Contributors

Jessica Groopman

Points: 10

Researcher Follow Following Unfollow

Niek Bosch

Points: 10

Teammanager at Energie Direc... Follow Following Unfollow

Dan Waldschmidt

Points: -8

ordinary dude with an outrag... Follow Following Unfollow

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Spending

Recent Activity

Events

Top Contributors

Related Topics

Search for...

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

Spending

Recent Activity

Events

Top Contributors

Related Topics

Log In

Not a member yet? Join Now

Join Now

Already a member? Login

Focus is free.

Focus is simple.

As Featured In