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Nov. 28, 2011

Stefan Eyram and 2 other people answered this question

Should you send an email to your subscriber base every time you make a change to your website?

NO!
The key to email marketing is relevance. Ask yourself, "How relevant is this to ALL my subscribers?" and "Is this relevant to a subset or segment of my subscribers?"
Also, did your email database sign up for "website updates"?
Hopefully the point of your ... more

Marketing

Company Website

Email Marketing

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Sept. 29, 2011

Yo Noguchi published a post

5 Ways To Reengage Your Email Marketing Subscribers

Aug. 18, 2011

Michael A Brown and 4 other people answered this question

What are some tactics to use to reengage inactive subscribers on your email list?

Hi Adem! I appreciate your viewpoints. The volume matter is real, of course, and is best handled via segmentation: call the people who have shown the greatest propensity to interact. Regarding marketers making content available and hoping for inbound, you may have seen these responses ... more

Marketing

Email List

Email Marketing

July 31, 2011

Andrew Kordek answered this question

What's the best way to go about asking your email subscribers for feedback?

Lauren,
Ask them for it in every email.
Find a space in every email, whether be it the footer or the header and lead them to a place where you make it easy for them to leave feedback. Either have a scripted survey or a 2-3 ... more

July 13, 2011

Steve Farnsworth answered this question

What are some tips and tricks for getting people to subscribe to your RSS feed?

If your goal is RSS subscriptions, then look at your blog and ask, “How many things am I asking the reader to do?” The answer should be one. If you have too many options for the reader then they will do none of the above. ... more

Nov. 28, 2010

Thomas Harpointner and 9 other people answered this question

What are some ways to build up my subscriber list?

Sarah,
Lee made an excellent point by suggesting you focus on the quality of your email subscribers and targeted messages vs. list size. It reminds me of an email marketing program we managed for a travel marketing company.
When we were first hired, our client's email list ... more

Marketing

Email Lists

Email Marketing

Email Marketing Campaigns

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Sept. 24, 2010

Mike Lee and 4 other people answered this question

I don't really want to buy a bulk email list, but what other options do I have to build subscribers?

People want signal not noise. In order to get signal they must define their interests and run a contextual filter to deliver high signal to noise to each individual based on defined interests and some fuzzy algorithm higher order logic.
Hierarchical Temporal Memory is a learning ... more

Sept. 13, 2010

Charlie Duvall asked a question

What are the benefits to creating an email preference center?

Marketing

Email Marketing

Email Marketing Campaigns

Email Marketing Newsletter

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