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Survey Methodology

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Jessica Groopman
Sept. 27, 2011
Jessica Groopman asked a question
Market Researchers: What are your tips on asking demographic questions?
Marketing
Business Research
Demographics
Market Research
2 more topics
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Jessica Groopman
Sept. 23, 2011
Jessica Groopman asked a question
What are your tips on mitigating positive bias when running brand assessment surveys?
Marketing
Bias
Brand Building
Data Integrity
3 more topics
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Jessica Groopman
Sept. 22, 2011
Jessica Groopman asked a question
Market Researchers: what is the most time-consuming step in your research delivery process?
Marketing
Small Business
Business Research
Data Collection Methodologies
2 more topics
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Jessica Groopman
Sept. 7, 2011
Jessica Groopman answered this question
Market Researchers: How do you overcome or mitigate "incentive bias"? Do you?
Customer Service
Marketing
Business Research
Incentive Bias
2 more topics
1 Answer • Answer this question
Jessica Groopman
Sept. 7, 2011
Jessica Groopman answered this question
Are text message surveys effective?
Marketing
Market Research
Net Promoter Score
Survey Methodology
1 Answer • Answer this question
Jessica Groopman
Sept. 6, 2011
Jessica Groopman asked a question
Market Researchers: How do you go about sourcing particularly obscure respondent groups?
Marketing
Business Research
Market Research
Research Methodology
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Jessica Groopman
Aug. 31, 2011
Jessica Groopman asked a question
Market Researchers: what are the most common types of statistical analysis used in B2B research?
Marketing
Analytics
B2B Research
Business Research
3 more topics
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Dan Quirk
Aug. 31, 2011
Dan Quirk and 1 other person answered this question
Market Researchers: How do you differentiate between sample/ panel providers?
Marketing
Business Research
Market Research
Primary Research
1 more topic
2 Answers • Answer this question
Jessica Groopman
Aug. 16, 2011
Jessica Groopman answered this question
Which online survey tools include the tracking of browser, OS, system etc. data, from respondents?
Marketing
Market Research
Respondent Tracking
Survey Methodology
1 more topic
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Rob Luciano
Aug. 16, 2011
Rob Luciano and 3 other people answered this question
What are the most common survey design mistakes researchers should avoid?
Marketing
Market Research
Research Methodology
Survey Design
4 Answers • Answer this question
Jessica Groopman
Aug. 16, 2011
Jessica Groopman asked a question
Market Researchers: what are your favorite books on survey design and/ or methodology?
Marketing
Business Research
Market Research
Survey Design
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Scott Albro
Aug. 15, 2011
Scott Albro answered this question
Cash, coupons, points, prizes... What are your choice survey incentives and why?
Marketing
Incentive
Incentive Program Design
Market Research
3 more topics
1 Answer • Answer this question
Jessica Groopman
Aug. 12, 2011
Jessica Groopman asked a question
Market Researchers: what is the biggest survey or research disaster you've ever seen?
Marketing
Business Research
Market Research
Survey Methodology
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Ashleen Hebert
Aug. 12, 2011
Ashleen Hebert and 4 other people answered this question
Market Researchers: what is the single most effective tactic for improving survey response rate?
Marketing
Conversion
Incidence Rate
Market Research
2 more topics
5 Answers • Answer this question
Brian Harrison
Aug. 3, 2011
Brian Harrison asked a question
In terms of conversion, what's the best day to send survey invitations via email?
Marketing
Conversion
Email Marketing
Market Research
1 more topic
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Jessica Groopman
July 28, 2011
Jessica Groopman asked a question
Market Researchers: When it comes to scale questions, do you prefer sliders or ratings? Why?
Marketing
Gamification
Market Research
Survey
2 more topics
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