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Sept. 20, 2010

Michael Brenner and 1 other person answered this question

What are marketing's most successful lead sources?

Of course the answer here is "it depends." It depends on who you ask inside our companies and this really underscores the point about aligning with sales. Each sales team has very different goals. For us, we really focus on creating the most pipeline per ... more

Sept. 18, 2010

tim bard and 1 other person answered this question

How do you get sales teams to commit to follow-up?

You commit your organization to using a CRM system. Implementing a Customer Relations Management system provides tools for tracking the customer contact process. This tracking capability should be used as leverage for encouraging performance increases in the area of the follow-up process. The follow-up for ... more

Sept. 5, 2010

Michael Brenner answered this question

Are there any tips on how to educate/engage sales on the "nurturing" aspect?

This is a tricky one because the definition of nurture is so difficult. I often say that everything we do in marketing is nurture. As far as educating sales, it is important to stress that it is not about the process or the marketing tools ... more

Aug. 12, 2010

Jennifer Jurgens answered this question

How do you see tracking sales follow up for a mixed partner model?

Hi Sarah -
We specialize in lead management solutions for clients that have mixed and/or indirect channels and have quite a few case studies and white papers on that topic here: http://www.marketnetservices.com/lead-management-case-studies/default.aspx.
In short, we recommend that you create a marketing database that is inclusive ... more

July 31, 2010

Michael Brenner and 1 other person answered this question

From a marketer's perspective, what are your recommendations and tips for approaching sales?

I think it starts with respect. Respecting their time, their role and maybe most importantly the pressure they are under to delver new sales. Next, it requires the ability to frame the things we as marketers do in a value statement that sales people understand. ... more

July 14, 2010

Sarah Miller asked a question

With respect to mobile text marketing....is this strictly a tactic used for current customers?

July 14, 2010

Sarah Miller asked a question

How important was the marketing automation platform to see success with lead gen and management?

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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Michael Brenner

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