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Virtual Event Strategy

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Feb. 15, 2012

Celine Gerakin answered this question

Are Virtual Events leveraging live video feeds? How expensive to incorporate video? Best practices?

To answer your question: How expensive to incorporate video? I would say that depends on the online video streaming provider you work with. There are tones of them out there, the most difficult part is to peak the right one for your business. some will ... more

Video Streaming

Virtual Event

Virtual Event Strategy

March 29, 2011

Tricia Heinrich and 1 other person answered this question

Which social media tools are most successful in promoting virtual events and webinars?

We held a virtual user conference and found social media to be invaluable "buzz creation" tools. Our goal was to use social media as viral promotional tools; here is a brief summary.
Before the event, we targeted appropriate online forums and LinkedIn groups with event ... more

Marketing

Event Marketing

Virtual Event

Virtual Event Strategy

2 more topics

Feb. 19, 2011

Charlie Kao and 11 other people answered this question

Who are the top vendors for a virtual events system?

This is very helpful. We are looking to try our first virtual trade show, with capacity for 1-3 each a year for US market, UK and Asia/Pac. Charles Kao www.TravelMole.com more

Information Technology

Marketing

Sales

Virtual Event Platform

2 more topics

Dec. 16, 2010

Cece Salomon-Lee asked a question

What virtual event engagement features would you like to see in the future?

Information Technology

Dec. 16, 2010

Dave Lutz answered this question

What are some ways to balance education and sales content during virtual events?

I think you need to come to the realization that the world is changing from a push (selling world) to a pull (helping world). For virtual events, you want to deliver high quality education and have visibility associated with it. I think you accomplish this ... more

Marketing

Content Creation

Events and Trade Shows

Virtual Event Strategy

1 more topic

Dec. 8, 2010

Jill Miller asked a question

Tips for writing scripts for events?

Marketing

Content Creation

Event Planning

Events and Trade Shows

3 more topics

Dec. 7, 2010

Ruxandra Dariescu and 2 other people answered this question

How do virtual events reduce sales and marketing costs?

A virtual event can reduce your marketing operational cost by up to 70%...therefore the cost per qualified lead generated via virtual shows lowers significantly. Moreover, the preparation of the virtual show takes less time, the whole process of advertising the shows is generating both brand ... more

Marketing

Sales

Events and Trade Shows

Reduce Cost

4 more topics

Nov. 22, 2010

Cece Salomon-Lee answered this question

Do you plan your virtual events around live events?

Hi Allen, I think this is overly simplistic way to look at virtual events. While a virtual event definitely augments a live event, don't consider it as an either/or option.
Rather, look at virtual as part of your larger marketing and events strategy. I wrote ... more

Marketing

Events and Trade Shows

Live Events

Live Trade Shows

2 more topics

Nov. 9, 2010

Laura Nelson asked a question

How would you describe your company's involvement with virtual events?

Marketing

Events and Trade Shows

Virtual Event Platform

Virtual Event Strategy

2 more topics

Nov. 3, 2010

Cece Salomon-Lee answered this question

What is your opinion on virtual trade shows?

Hi Ted,
I think virtual trade shows can be an integral part of one's event marketing programs when done well. And while many will argue the value of face-to-face versus virtual, I believe the real consideration is how each can move your marketing programs forward. ... more

Marketing

Virtual Event Platform

Virtual Event Strategy

Virtual Events

1 more topic

Oct. 26, 2010

Craig Rosenberg and 3 other people answered this question

How much time should I take to learn about my virtual booth?

Here is the deal: you should spend some time, but its' not the most important thing you will do as you prepare for a virtual trade show. You want to keep in mind a number of things:
1. Who will do what in the booth? You ... more

Marketing

Sales

Virtual Event Strategy

Virtual Events

1 more topic

Oct. 15, 2010

Cece Salomon-Lee answered this question

What are the disadvantages of a virtual trade show?

Hi Susan, Like any event, there are pros and cons. If you're considering a virtual tradeshow becuase it will cost less and be less work, then I would caution what you're business objectives are for participating. I'm going to answer from two perspectives - as ... more

Oct. 14, 2010

Cece Salomon-Lee and 3 other people answered this question

What is the #1 reason why virtual events fail?

Hi Martha,
Dennis brings up some good points that can hinder the success of your event. Here are some additional points to consider as a first time host:
1) TRAINING: How much training did you provide for your speakers, exhibitors and attendees? With so many ... more

Information Technology

Marketing

Sales

Event Management and Execution

5 more topics

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Virtual Event Strategy

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