Web Analytics

What is 'Web Analytics 2.0?'

Big Data

Business Intelligence

Social Media Monitoring

2 more topics

Dec. 20, 2011

Andrew Wise and 1 other person answered this question

Current analytics = Google analytics - great for measuring the overall performance of your website.
Web analytics 2.0 = Tools like Marketo, Eloqua, Prospectvision - these analytics tools look at the individual visitors and their behaviour.
It is important to recognise that both tools have there ... more

Dec. 20, 2011

Andrew Wise answered this question

How do you handle a potential prospect visiting your website (using ip tracking software)?

Hi Chris, the trick is not to mention the fact that they have been to your website at all. Your telephone call to them is just a timely one and the fact you know they have a need means that you are "pushing on an ... more

Oct. 3, 2011

Lauren Harper asked a question

How do you like Twitter's new web analytics tool?

Sept. 11, 2011

Aftab Khalid asked a question

How many people still using IE6?

What are the latest thoughts on determining the value of your brand's social media fans?

Web Development

July 26, 2011

Damon Waldron asked a question

Social Media

What does "statistically significant" really mean in the realm of web analytics?

June 21, 2011

Joseph Carrabis answered this question

We talked with online analysts worldwide and they were telling us that "statisfical significance" in the business utilization sense doesn't exist (see http://www.theanalyticsecology.com/?p=173 and following posts).
I'll offer that statistical significance starts with being able to repeat a measurement and get the same results within ... more

Where are your customers most likely to abandon or leave your website?

May 23, 2011

Bob Parsons answered this question

There are many factors that contribute to a high bounce rate. In general, visitors bounce because the website did something to irritate them, frustrate them, or because it failed to satisfy them.
Irritation: Pop-up windows, or the newer equivalent layers that hide the web page until ... more

Where do most visitors to your blog come from?

May 12, 2011

Varun Dubey and 1 other person answered this question

Maximum visits are come form search engines and nows days we are also getting from tweets and feeds. more

April 15, 2011

Vaibhav Domkundwar and 3 other people answered this question

Beyond CRM, what other solutions are you integrating with marketing automation?

Here's what we recommend and support our customers at Nurture with:
1. Contact databases (Jigsaw.com, DemandBase.com, ReadyContacts.com)
2. Social media channels (Twitter, Facebook, LinkedIn)
3. Analytics (Google Analytics, Mixpanel.com)
4. Best of breed landing page platforms ( Unbounce.com, Performable.com )
5. Telephone-as-a-Service
6. Direct Mail-as-a-Service
7. Guided Voicemail (Boxpilot.com)
8. Inbound ... more

Is it redundant to have an enterprise class web analytics tool and marketing automation?

March 29, 2011

Kevin Joyce answered this question

No, they are not redundant. Although both systems offer web analytics, they offer two different perspectives on the data. Both perspectives are valuable to marketing.
1. The web analytics tools tend to report around how assets are faring - pages, downloaded docs, paths though the pages, ... more

Marketing Automation

How do I accurately measure what services entrepreneurs really want and will buy?

Feb. 15, 2011

Tony Hudson and 1 other person answered this question

What I am talking about is in relation to establishing KPIs based on what you want to measure that can indicate that your marketing campaign is showing trends that you are affecting your market. In my case, entrepreneurs, so I am looking to have a ... more

How can you utilize predictive analytics to engage and retain customers, and improve your overall relationships?

Web Analytics 2.0

Web Analytics Results

Jan. 27, 2011

Herschel Chandler and 1 other person answered this question

There are many customer related metrics available that are easily researched. However, all of the related to managing the customer lifecycle from attracting new ones, to keeping good ones, or dropping bad ones.
The first step prior to a solid predictive analytics capability is integration ... more

What are some good custom web analytic tools?

Customer Engagement

Customer Loyalty

Customer Relationship

4 more topics

Jan. 20, 2011

Merlin Francis and 1 other person answered this question

Hi Bryan,
If yours is a B2B website, then you can probably check out www.leadformix.com.
LeadFormix is actually a marketing automation platform, which also provides superior quality information on website visitors (web analytics).
It goes beyond Google to find the identity and also the intent of a ... more