Focus Webcast
Lead Marketing Automation: Forrester's Take on B2B Marketer's Most Pressing Challenges
Building a successful lead management solution that delivers qualified leads to sales as the leads become “sales ready” is one of the greatest challenges facing those B2B marketers lucky enough to have a crack at it.
In this interactive presentation, Peter Burris, Vice President and Principal Analyst at Forrester Research, will define key challenges for creating effective lead management systems, describe leading solutions that can help you and your team better engage with buyers as they progress deeper into the sales funnel, and provide a vision for the future that optimizes solutions and processes to better address buyer needs as they progress through the purchase cycle.
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Featured Speakers:
Peter Burris, Vice President and Principal Analyst at Forrester Research
Peter Burris is a Principal Analyst at Forrester Research where he helps Marketing professionals transform their capabilities to provide direct value to customers, thereby improving engagement efficiencies, sales effectiveness, channel partner orchestration, and customer input to product strategy and planning activities.
He is a leading expert on evolving Web 2.0 infrastructure, with a focus on how requirements to utilize Web 2.0 technologies to improve organizational effectiveness and efficiencies translate into different combinations of modern server; storage; database; and middleware architecture, technology, and products.
Parker Trewin, Director of Marketing Communications, Genius.com
Parker Trewin is Director of Marketing Communications at Genius.com and has over twenty years of experience in marketing communications, product management and social media. Throughout his career, Trewin has worked with companies in all stages of development to lead both go-to-market and communication objectives. A Social Marketing and Sales 2.0 thought leader, Trewin has spearheaded Genius’s social media initiatives and championed the Sales 2.0 movement by orchestrating the first ever Sales 2.0 conference which helped define how the Web and social networking can invigorate the sales process.
Michael E. Dortch, Director of Research, Focus
Michael E. Dortch is Research Director for Focus. Michael is also the principal analyst and managing editor of DortchOnIT.com, 'an independent voice for technology-dependent people.' He has been an IT industry analyst focused on translating technologies into business value for more than three decades, independently and at respected firms such as Aberdeen Group, Robert Frances Group (RFG), and Yankee Group. Michael has helped both established and emerging vendors to craft go-to-market messages and strategies aligned with users' business goals and needs. He has also helped Global 2000, mid-market, and emerging enterprises to choose and deploy IT solutions more successfully. Michael is widely published and frequently quoted in business and technology publications and a popular speaker at IT industry and business gatherings, in person and online.
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