Focus Webcast
3 Must-Haves for Successful Lead Nurturing
Attention marketers and sales pros: You won’t want to miss this!
Watch this special event featuring a speaker panel of top B2B marketing and lead generation experts who’ll share with you their unique perspectives on the vital role of lead nurturing.
Long and complex sales cycles mean you need to attract and keep the attention and interest of prospective customers for weeks, months, or even years before they make their way into your sales pipeline. The most promising approach to doing this is through progressive nurturing programs that align the following three essential ingredients: Content, The Human Touch, and, Marketing Automation Technology. With this triple-play, you can create momentum through the pipeline to drive more sales opportunities for your business.
Watch this FREE on-demand webinar to hear experts Craig Rosenberg (Funnelholic.com), Ardath Albee (Marketing Interactions, Inc.), Brian Carroll (InTouch Inc.), and Scott Mersy (Genius.com Inc.) explain how best to use these 3 components together for successful lead nurturing.
You’ll learn best practices for:
- Incorporating the evolving opportunities the Internet empowers for building relationships that shorten time to revenue.
- Developing contextual stories that relate to your prospect’s specific situations—their challenges, issues, and opportunities.
- Creating online content and communication strategies that promote offline conversations.
- Generating levels of responsiveness that build engagement across the buying process.
- Providing information salespeople can actually use in a way that’s intuitive for them.
- How to use contagious content to facilitate prospect progression.
- How to transform handing off sales-ready prospects so our sales teams can take immediate action to follow up.
WATCH NOW>>
Featured Speakers:
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She uses over 20 years of business management and marketing experience to help her clients create customer-focused e-marketing strategies that generate more sales-ready prospects. Her articles have appeared in CRM Today, Selling Power, B2B Magazine, Rain Today's Special Reports, and Enterprise CRM News. She is the author of the recently published book: eMarketing Strategies for the Complex Sale.
Brian Carroll is CEO of InTouch, and author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill), Brian is a leading expert in lead generation and he's profiled and regularly quoted in numerous publications. His acclaimed B2B Lead Generation Blog is read by thousands of marketers each week.
Scott Mersy is VP of Marketing and Products at Genius.com, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals. As Vice President of Marketing & Products, Mersy leads the company's marketing strategy, awareness, demand generation, and product efforts.
Craig Rosenberg is Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Craig shares his experience and views on Funnelholic.com, his very popular B2B Demand Generation Blog. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing and demand-generation challenges.
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