Focus Webcast
The 7 Rules for the Connected B-to-B Marketer
One-off B2B marketing campaigns are knocking on death’s door. Without an integrated approach, marketing communications are increasingly ineffective and can actually result in falling sales. Smart marketers are discovering the benefits of incorporating connected content into their campaigns to deliver a contextual experience that facilitates the buying process. Today’s most successful marketers rely less on company-focused outbound marketing and instead, provide content that helps buyers buy.
The age of the connected marketer has arrived, so start relating to your customer and not only to your offerings.
Join this FREE live webinar to discover the 7 rules of the connected business to business marketer, and you’ll also learn:
• New buyer dynamics relegate marketers to “ombudsmen” roles—what does that mean for your demand generation strategy
• To stop relying solely on your marketing department for creating content, let your mavens show your audience how to solve business challenges
• What buyer-centric content looks like across the decision process, and how it contrasts with traditional vendor-focused messages
• How to help buyers navigate the buying process by providing relevant content at each step
• How to track and respond appropriately to any marketing channel
Be part of the conversation. JOIN NOW.
Featured Speakers:
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She uses over 20 years of business management and marketing experience to help her clients create customer-focused e-marketing strategies that generate more sales-ready prospects. Her articles have appeared in CRM Today, Selling Power, B2B Magazine, Rain Today's Special Reports, and Enterprise CRM News. She is the author of the recently published book: eMarketing Strategies for the Complex Sale.
Scott Mersy is VP of Marketing and Products at Genius.com, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals. As Vice President of Marketing & Products, Mersy leads the company's marketing strategy, awareness, demand generation, and product efforts.
Craig Rosenberg is Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Craig shares his experience and views on Funnelholic.com, his very popular B2B Demand Generation Blog. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing and demand-generation challenges.
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