Focus Webcast
Focus Analyst Briefing: Making an Informed Decision about Marketing Automation
Potentials and Complexities Revealed
Hear Focus industry market analysts, in this free webinar, as they share their insight and expertise on Marketing Automation – one of the fastest-growing software solutions that is revolutionizing how companies sell!
We have developed this exclusive webinar from Focus research methodologies and hours of interviews conducted with real-life buyers from agencies to interviews conducted with real buyers representing leading adopters of marketing automation products and services.
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Get a comprehensive understanding of how Marketing Automation is changing the way companies market and sell their products. Plus, get an easy strategy to overcome the complexities of choosing the right solution for your company.
In this webinar, you will learn:
•Why you need Marketing Automation now
•How to know which Marketing Automation solution is right for your company
•What other buyers have learned from their buying experiences
•10 easy steps to buying Marketing Automation
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Featured Speakers:
Michael E. Dortch is Acting Research Director for Focus. For more than three decades, Michael has helped both established and emerging vendors to craft effective go-to-market messages and strategies aligned with buyers’ business goals and needs. Michael has been quoted in “The New York Times” and “The Wall Street Journal,” and has been widely quoted and frequently published in numerous business and technology publications. Michael is also a popular speaker at business events, in person and online.
Craig Rosenberg is Author of The Funnelholic, his very popular B2B sales and marketing blog. He is also Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing and demand-generation challenges. Before SalesRamp, Craig held a number of sales and sales- management positions. Craig graduated magna cum laude from UCLA. You can visit Craig's B2B Demand Generation Blog at www.funnelholic.com.
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