Focus Webcast
At Last, the Secret to Generating Leads with Content Syndication Revealed
Getting your content out into the world and in the right hands through syndication sites can often be an exercise in frustration. Prerequisites like knowing your target audience and your content still don’t guarantee optimal placement and worthwhile results. With so many competing venues commoditizing the market rather than providing differentiation, often times B2B marketers get CPL tunnel vision and resort to a cyclical “spray and pray” approach.
But it doesn’t have to be that way, and savvy lead generation pros know how to make content syndication work for them.
Watch this FREE event to discover the secret to generating leads with your white papers and other valuable assets. You’ll walk away with some great takeaways, including:
- What is content syndication and what it looks like today
- How to create content that converts
- How to evaluate large and small syndication sites and decide where to distribute your content
- What kind of results to expect from syndication programs
- How to make content syndication translate into pipeline
Featured Speakers:
Craig Rosenberg
Vice President of Products and Services
Craig Rosenberg is Author of The Funnelholic, his very popular B2B sales and marketing blog. He is also Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing and demand-generation challenges. Before SalesRamp, Craig held a number of sales and sales- management positions. Craig graduated magna cum laude from UCLA. You can visit Craig's B2B Demand Generation Blog at www.funnelholic.com.
Tom Scearce
Head of Consulting, Tippit
Tom Scearce heads up Tippit’s Consulting Services group, leveraging Tippit’s market perspective, program strategies, and best practices to help Tippit’s clients succeed in their demand generation efforts. Previously, Tom was Vice-President of Market Development at Speakeasy, a Best Buy (BBY) company and a leading nationwide provider of business VoIP and data services. After joining the company in 2003, Tom helped transform Speakeasy from a niche consumer ISP into a nationally-recognized leader in small business communications. Tom and his team implemented a unique B2B-focused inbound marketing system that resulted in annual revenue growth from $49 million in 2003 to $100 million in 2008. Additionally, Tom negotiated the divestiture of Speakeasy’s WiMAX network assets to TowerStream Corporation (TWER), and played a key supporting role in Best Buy’s 2007 acquisition of the company, including significant involvement in the investment thesis and financial due diligence phases.
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