Focus Webcast
6 Components for the Ultimate B-to-B Demand Generation Machine
As B-to-B marketers, we’re fundamentally judged on one thing -- how big of a pipeline we create for sales. To that end, it’s critical to take a comprehensive “systems approach” to building a demand generation machine that includes lead generation, qualification, and nurturing. Learn what it takes to build a successful platform from Craig Rosenberg, a demand generation expert and author of the widely read blog The Funnelholic. In this Webinar, he’ll talk about the components every B-to-B marketing organization needs to build a demand generation machine that works.
Join this FREE live event to learn how you can have an immediate and positive impact on your pipeline. You’ll discover:
- The 6 critical steps every demand generation machine must have to maximize your pipeline
- Practical “get started” tips that you can implement from day-one
- Best practices from real successfully deployed demand generation programs across the industry
A Chance to Win
Live attendees will be entered for a chance to win an iPod Nano. One winner will be selected from the audience by random drawing.*
If you’re interested but can’t attend the live event, register today and we will send you a link to the on-demand archive when available.
Be part of the conversation. JOIN NOW.
Featured Speakers:
Craig Rosenberg
Vice President of Products and Services
Craig Rosenberg is Author of The Funnelholic, his very popular B2B sales and marketing blog. He is also Vice President of Products and Services at Tippit where he oversees product creation, management, and delivery. Prior to Tippit, Craig spent years as a consultant for SalesRamp where he designed, built and managed lead-generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure. Because of his extensive experience, Craig acts as an advisor to Tippit's clients, helping them solve a variety of different marketing and demand-generation challenges. Before SalesRamp, Craig held a number of sales and sales- management positions. Craig graduated magna cum laude from UCLA. You can visit Craig's B2B Demand Generation Blog at www.funnelholic.com.
Tom Scearce
Head of Consulting, Tippit
Tom Scearce heads up Tippit’s Consulting Services group, leveraging Tippit’s market perspective, program strategies, and best practices to help Tippit’s clients succeed in their demand generation efforts. Previously, Tom was Vice-President of Market Development at Speakeasy, a Best Buy (BBY) company and a leading nationwide provider of business VoIP and data services. After joining the company in 2003, Tom helped transform Speakeasy from a niche consumer ISP into a nationally-recognized leader in small business communications. Tom and his team implemented a unique B2B-focused inbound marketing system that resulted in annual revenue growth from $49 million in 2003 to $100 million in 2008. Additionally, Tom negotiated the divestiture of Speakeasy’s WiMAX network assets to TowerStream Corporation (TWER), and played a key supporting role in Best Buy’s 2007 acquisition of the company, including significant involvement in the investment thesis and financial due diligence phases.
*Employees of associated companies are not eligible for drawing. Person must live in the US to be eligible. Winner is chosen at random. Winner will be notified at the conclusion of the live webinar. One prize will be given out per person selected from the drawing.
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