Focus Webcast
Outsmart & Outperform Your Competition Using On Demand CRM
How fast-growing companies are driving revenue and better customer service with limited budgets.
Companies of all sizes recognize the importance of optimizing profits, revenue, productivity and customer satisfaction – which can be achieved with the right CRM solution. Implementing a CRM solution may seem intimidating to companies with limited budgets. However, a ‘modular implementation’ of an on demand solution allows a company to yield results quickly while retaining the ability to expand their CRM footprint later on. It is critical for companies to select a CRM solution that may begin with sales automation solutions, but can grow to meet their evolving customer service needs with marketing, mobile apps, and contact center capabilities.
Watch this FREE on-demand webinar to learn how companies are outsmarting and outperforming their competition using on demand CRM.
You will learn:
- Why on demand CRM is so pervasively popular
- How to incorporate a phased approach to implementation and still achieve your CRM objectives
- How to choose the right implementation partner for your business
- How to integrate to ERP easily and effectively
- Helpful tips to increase user adoption and acceptance
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Featured Speakers:
Chris Selland is Independent Contributing Analyst for Focus. Mr. Selland is an experienced technology 'insider', having spent many years as an Industry Analyst as well as a Business Development and Marketing executive. He has deep domain expertise in the areas of enterprise software, service & CRM strategies as well as technology industry economics, alliance strategies, and corporate development/M&A. Mr. Selland founded Reservoir Partners L.P., a CRM/enterprise software advisory & consulting firm in 2001, which merged in 2004 with Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland also served as an M&A/market advisor for Covington Associates, an Investment Bank specializing in Mergers & Acquisitions in the enterprise software and services industries. He also served as Vice President of e-Business Strategies at the Yankee Group, a technology research and consulting firm which was acquired by Reuters. In addition to his role as a Focus Expert, he blogs frequently on technology trends and companies for StockTwits and SiliconANGLE. Mr. Selland is past President of the Customer Relationship Management Association (CRMA). In addition, he has been frequently quoted in major business and industry publications, and is a past member of the CRM Magazine Editorial Advisory Board. He is an accomplished public speaker and presenter, having chaired and spoken at numerous leading industry conferences.
Adam May is a Director of Product Management for Oracle CRM On Demand, evangelizing CRM On Demand within the customer base, analysts and the sales team. He has been building innovative SFA & CRM solutions for the last 18 years at Trilogy, Metropolis Software, Clarify, BlueRoads and now Oracle. Adam holds a Bachelor of Science in Math and Computational Science and a Master of Science in Operations Research, both from Stanford University.
Michael E. Dortch is Director of Research for Focus. Michael is also the principal analyst and managing editor of DortchOnIT.com, 'an independent voice for technology-dependent people.' He has been an IT industry analyst focused on translating technologies into business value for more than three decades, independently and at respected firms such as Aberdeen Group, Robert Frances Group (RFG), and Yankee Group. Michael has helped both established and emerging vendors to craft go-to-market messages and strategies aligned with users' business goals and needs. He has also helped Global 2000, mid-market, and emerging enterprises to choose and deploy IT solutions more successfully. Michael is widely published and frequently quoted in business and technology publications, and a popular speaker at IT industry and business gatherings, in person and online. In 1990, Michael wrote "The ABCs of Local-Area Networks," a book published internationally in three languages by Sybex, Inc. He is based in Santa Rosa, California.
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